Intriguing article by Jonah Lehrer in The New Yorker from January 30 about the ineffectiveness of brainstorming and how criticism encourages better ideas. I scanned the most interesting page.
You can also read the first part of the article here, which starts out with a mention of B.B.D.O. in the '40s.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment