Friday, April 27, 2012

Tuesday, April 24, 2012

Saturday, April 21, 2012

Friday, April 20, 2012

acid age


I first saw the bunnies on the subway a couple weeks ago on my way to work. Impossibly long-eared, they stared down at me, the text around them commanding me: “Look into my eyes! Bunnies never lie!” The rest of the anti smoking ad resembled a third-grader’s conception of cuteness: multi-colored hearts everywhere, vines crawling up the sides, and birds emitting music notes and tweets inside yet more hearts. After seeing it on a few different trains, I sent an email to the address listed on the ad. The advertiser and designer turned out to be G Mailit Creations, a one-man company run by Alfred Brotter, an 82-year-old Bronx native who made a bunch of money in real estate and is now living in Florida.

VICE: Was that subway ad your idea, or were you just the agent for someone who wanted to put it up?

Alfred Brotter: I had been studying various philosophies, mostly Richard Wetherill and his humanetics, and he claims that the human mind cannot be penetrated from the front of the brain, it’s clogged up with too much stuff. Most anti smoking campaigns connect to the front of the brain and the important message never penetrates to the brain center receptors—and a receptor message must also connect to the back of the brain. The G Mailit creation does just that. Love, honor, mortality, happiness— when all four are targeted to a habitual smoker, can it be easily dismissed?

It’s very difficult because a person who smokes is a smoking person. In order for that person to stop smoking you have to murder the smoking person. I was a smoker and I didn’t want my kids to smoke so I stopped. I knew if I smoked my kids would smoke. Usually if two parents don’t smoke its very unlikely that the children will smoke.

About eight million lives are lost worldwide by smokers. Translated into languages everywhere, I believe the message and focus on this anti smoking creation could prove responsible for saving at least one million persons’ lives, or for having five million persons retain their much-needed loved ones.

The question is, will Michael Bloomberg want to buy this thing? He could distribute it worldwide in many languages—the question is how to approach him about it. I wrote a letter to him hoping his office would give me a call and I could fly to New York and talk to him.

http://www.viceland.com

Creativity* shall provail

Another professor showed the class this to emphasize his point about protecting creativity from over-the-top focus groups and such. Pretty fun.


Dammit I can't get the embed thing to work. It's a focus group for the 1984 Apple commercial. 


Here's a link: http://youtu.be/3SdevjDLkO4

Thursday, April 19, 2012

McDonalds Reflective Billboard

Brainstorming Doesn't Work

Intriguing article by Jonah Lehrer in The New Yorker from January 30 about the ineffectiveness of brainstorming and how criticism encourages better ideas. I scanned the most interesting page.

You can also read the first part of the article here, which starts out with a mention of B.B.D.O. in the '40s.

Sunday, April 15, 2012

Good thing to waste time

http://ie.microsoft.com/testdrive/Graphics/CanvasPinball/Default.html

Friday, April 13, 2012

The hunter and the bear are back

The Tipp-Ex interactive ad campaign (2010) is my most favorite ad. 
The hunter and the bear are back for Tippexperience 2! 
Watch "Hunter and bear's 2012 birthday party"
If you haven't watched the first tippexperience campaign, watch the video below. Just type words like dances, kisses, hugs,kicks, loves..



Monday, April 9, 2012

Google's project glass



Google unveiled hybrid glasses that function like a smartphone last wednesday (April 4th). You can wear these smart glasses and experience the augmented reality.  These glasses would cost around $250 to $600 dollars by the end of 2012.
The first video was released by Google and the second one is a parody video that also shows random ads. The parody video actually has more view counts. 



Sunday, April 8, 2012

The Girl Effect: The Clock is Ticking


Though infographic videos are an ever growing fad this one continues to be my favorite.

Monday, April 2, 2012

How far can advertising go?

At my internship at the National Organization of Women we did a huge petition to get this billboard taken down after it was put up in the middle of Hunt's Point which is a underage major sex trafficking ring.

It fits their brand personality from their website, but didn't sit too well with New Yorkers, especially because this is their second offense. A few months ago they had to take down their anti- Semitic ad for Christmas.

Now human rights organizations are going after the bars and restaurants that carry the liquor to petition them as well.