More Ads

Hey sorry this post is last minute, but here are couple more guerilla advertisements I thought were cool:

Guerillas!

Guerilla Ads are a growing popular trend in the advertising world. Here are some awesome ones I stumbled across that I think convey the message very powerfully. I'll see if I can post up more later on:

t-ching! $2,000 flippin' dollars

Rei Inamoto (Global Creative Director at AKQA and former Young Gun) brought this to my attention. To quote my  beloved Beastie Boys, "It's like lotto, yo you gotta be in it to win it."

Signs of Change

Social Movement Cultures 1960s to Now

This is an international survey of political posters and should be very good. The show is up until November 22nd.

Art? Architecture? Or Ad?

Fashion brand Chanel commissioned  architect Zaha Hadid to create this traveling exhibit, which is currently installed in Central Park. The full article is here. Perhaps its time to take a class trip? Get tickets here.

"Fate"

Two destinies collide in this Nike spot, which we talked about last week in class.

Axe Ad

This is an axe ad I found today.  I really like how well the ad works with the sign that is already there. Its very simple and clever.  The ad has a good idea in the sense that they are adding to a sign that people will see everyday but its different enough to make someone look twice.

Advertising on YouTube

http://www.youtube.com/experiencewii?feature=pyv  I stumbled across this ad the other day on youtube. I thought that it was a much better than just having a video. 

Ogilvy on Creativity

Here are two interesting things David Ogilvy has to say about you.

Bottled Water

Bottled water has contaminants too, study finds
By JEFF DONN, AP National Writer Posted


Sweden's second city Gothenburg has decided to stop buying bottled water due to environmental concerns and will only provide civil servants with tap water, a city councillor said Thursday.(AFP/File/Teh Eng Koon)

- Tests on leading brands of bottled water turned up a variety of contaminants often found in tap water, according to a study released Wednesday by an environmental advocacy group.

The findings challenge the popular impression — and marketing pitch — that bottled water is purer than tap water, the researchers say.

However, all the brands met federal health standards for drinking water. Two violated a California state standard, the study said.

An industry group branded the findings "alarmist." Joe Doss, president of the International Bottled Water Association, said the study is based on the faulty premise that a contaminant is a health concern "even if it does not exceed the established regulatory limit or no standard has been set."

The study's lab tests on 10 brands of bottled water detected 38 chemicals including bacteria, caffeine, the pain reliever acetaminophen, fertilizer, solvents, plastic-making chemicals and the radioactive element strontium. Though some probably came from tap water that some companies use for their bottled water, other contaminants probably leached from plastic bottles, the researchers said.

"In some cases, it appears bottled water is no less polluted than tap water and, at 1,900 times the cost, consumers should expect better," said Jane Houlihan, an environmental engineer who co-authored the study.

The two-year study was done by the Washington-based Environmental Working Group, an organization founded by scientists that advocates stricter regulation. It found the contaminants in bottled water purchased in nine states and Washington, D.C.

Researchers tested one batch for each of 10 brands. Eight did not have contaminants high enough to warrant further testing. But two brands did, so more tests were done and those revealed chlorine byproducts above California's standard, the group reported. The researchers identified those two brands as Sam's Choice sold by Wal-Mart and Acadia of Giant Food supermarkets.

In the Wal-Mart and Giant Food bottled water, the highest concentration of chlorine byproducts, known as trihalomethanes, was over 35 parts per billion. California's limit is 10 parts per billion or less, and the industry's International Bottled Water Association makes 10 its voluntary guideline. The federal limit is 80.

Wal-Mart said its own studies did not turn up illegal levels of contaminants. Giant Food officials released a statement asserting that Acadia meets all regulatory standards. Acadia is sold in the mid-Atlantic states, so it isn't held to California's standard. In most places, bottled water must meet roughly the same federal standards as tap water.

The researchers also said the Wal-Mart brand was five times California's limit for one particular chlorine byproduct, bromodichloromethane. The environmental group wants Wal-Mart to label its bottles in California with a warning because the chlorine-based contaminants have been linked with cancer. It has filed a notice of intent to sue.

Wal-Mart spokeswoman Shannon Frederick said the company was "puzzled" by the findings because testing by suppliers and another lab had detected no "reportable amounts" of such contaminants. She said Wal-Mart would investigate further but defended the quality of its bottled water.

The researchers recommend that people worried about water contaminants drink tap water with a carbon filter.

I found this very interesting its from yahoo.com. Also I feel if more people read this they will go to reusable bottles.

The HSBC Ad series from the subway

I'm sure all of you know the ad series from HSBC but this one reminded me of the Sigg ad campaign we were doing.
It says Healthy, Fashionable, Wasteful.

Mr. W

This ad came out at least a year ago, which is when I stumbled across it. It's funny & inspirational—and it relates to the green movement.

I hope you like it as much as I do.

How do you feel?

we feel fine

This site is pretty cool. It's a nice illustration of what's possible in this digital age of information design. It was conceived of and designed by Jonathan Harris (bio). Along with this project, he's produced many others in the same vein. He received his education from Princeton University in Computer Science. He's also spoken at TED, the annual Technology, Entertainment, and Design seminars, which is how I found out about him. On TED.org you can view previous annual conferences in the form of individual talks.

I highly recommend viewing some of the speakers. It's very fascinating, often funny, but most of all inspirational.

I was having trouble loading the java applet for the "We Feel Fine" site on another computer at Pratt. Just in case someone else encounters that same problem, another of his projects—wordcount—is also conceptually interesting.

Wisdom Book Signing

Photographer and author Andrew Zuckerman is having a book party/signing Tuesday night. I hope to have Andrew visit our class later this semester, but in the meantime, check out his book site.