Monday, January 23, 2012

The Superbowl of Advertising

Short CNN article about some of what to expect in this year's Superbowl advertising. All commercials for the game sold out by January 2, 2012, at an average price of $3.5 million per thirty-second ad, by far the highest rate for Super Bowl advertising in the event's history. At least one thirty-second advertisement commanded a price of $4 million. No reports of King Arthur Flour making an appearance.

Saturday, January 7, 2012

Effektive Poster/Mailer

This mailer was purposefully designed before moving to Australia in August 2008 as a self-promotional piece which was sent out to agencies in Sydney. I created an A5 format booklet which housed an introduction and resume which then folded out into an A2 poster showcasing a selection of work images. I created . . .




http://www.effektivedesign.co.uk/#3132/Effektive-Poster-Mailer