The 40-30-30 Rule: Why Risk Is Worth It

The 40-30-30 Rule: Why Risk Is Worth It

Putting a creative spin on necessary negative imagery in advertising

While working on the Pencils of Promise campaign we several times ran into problems because we were using too much negative imagery to try to "guilt" the target audience into helping. This ad campaign for British Columbia Children's Hospital had to battle a similar issue. They need donations to expand the hospital because it's become too cramped. However, the way they show the negative conditions is in a creative way. Instead of showing their actual cramped space with sick children and helpless doctors, they chose to use optical illusions for powerful imagery that sends a strong message.
Take a look!

Optical Illusions Highlight Hospital's Cramped Conditions

Chip Kid

Environmental Awareness

Interesting print campaign

Good idea for disaster relief

Hurricane Sandy video

Head Like Orange, amazing gifs

I was of course wasting time rummaging through the interwebs and I completely forgot about this tumblr that has an amazing collection of wildlife gifs and well just general life scene gifs. You guys should check them out, they are really well executed and some are pretty funny along with the fact you never know whats going to inspire you next! 

Head Like Orange tumblr