After spending some time in the creative industry, Swedish design duo Hjärta Smärta ("Heart Pain") observed that there weren't nearly enough female design role models at the forefront of our cultural awareness. So they started Hall of Femmes, an online project (alas, in Swedish) highlighting female designers and art directors who have significantly influenced creative culture. In 2009, the pair traveled to New York to interview some of these design icons as the basis for a series of books and soon thereafter they published four of these volumes honoring female creative legends.
http://www.theatlantic.com/life/archive/2011/09/hall-of-femmes-celebrating-the-female-icons-of-graphic-design/245877/
Wednesday, October 5, 2011
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