Hygiene Color Bleach
To show the product's efficacy, we created these ads and placed them around the moving walkways and general walkways. The stains were created using a visual illusion. Consumers can see the stains from a distance but when they come closer these stains will magically disappear. As they come closer, they can read the message. "Hygiene Color Bleach. Removes Stains Fast."'
The basic strategy of this ad is dependent upon the synergy between placement location and optical illusion. I think the 2 factors go hand in hand very successfully.
Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
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