Absolut wants to sell their product to countries all over the world, and India would not allow any alcohol advertisements, so they needed a way around it. They made this short film as their 'advertisement' to be shown in movie theaters during the previews.
Check out... The Mulit
By the way, there was a contest to see who could see the most Absolut bottles during the film, but I can't remember how much there actually were!
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