Monday, April 27, 2009
Interdependence Tree Project
Participants from 23 different countries & 39 US States created more than 7,000 leaves, for this collaborative yarn bombing in Alabama. Organized by the International Fiber Collaborative, the same people who did the gas station.
Wednesday, April 22, 2009
Let's have a meeting
Knitta Please
Knitta began in August 2005, when the soon-to-be-Knittas were discussing their frustration over unfinished knitting projects: half-knitted sweaters and balls of yarn gathering dust. That afternoon, they knit their first door handle. Then it dawned on them… a tag crew of knitters, bombing the inner city with vibrant, stitched works of art, wrapped around everything from beer bottles on easy nights to public monuments and utility poles on more ambitious outings. With a mix of clandestine moves and gangsta rap — Knitta was born! Today, Knitta is a group of ladies of all ages, nationalities, and… gender.
Saturday, April 18, 2009
T-Mobile's New Guerilla Commercial
T-Mobile unleashes guerilla dance routine at Liverpool Street
Saatchi & Saatchi's latest ad for T-Mobile will be on air less than 48 hours after being filmed this morning at London's Liverpool Street station, where 350 dancers performed routines as commuters passed through the concourse.
'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform.
The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign, is to premiere during an entire ad break in 'Celebrity Big Brother' on Channel 4 tomorrow night, less than 48 hours after filming began.
Lysa Hardy, head of brand and communications at T-Mobile, said: "'Dance' brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.
The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign, is to premiere during an entire ad break in 'Celebrity Big Brother' on Channel 4 tomorrow night, less than 48 hours after filming began.
Lysa Hardy, head of brand and communications at T-Mobile, said: "'Dance' brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.
Thursday, April 16, 2009
some sad yarn bombing
Wednesday, April 15, 2009
Tuesday, April 14, 2009
Monday, April 13, 2009
Saturday, April 11, 2009
Monday, April 6, 2009
Sunday, April 5, 2009
The art of the Heist
I found this campaign for audi, which i thought was a really interesting non traditional idea. http://www.campfirenyc.com/category/case-studies/?id=3
Saturday, April 4, 2009
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